How to Build a Giveaway Website to Promote Your Photography Business

Do you need more visitors to see your portfolio or your photography service? Holding a contest can be a great way to attract people to your site who may not have known about you before.

Think about your prize! It is going to be what attracts visitors to your site and encourages them to enter. Some ideas may include:

  • Free Photo session and/or prints
  • Discount or some percentage off photography service (such as wedding, event etc.)
  • Free Download of some of your photos in high resolution

Do you know how to create a beautiful website to organize a lucky draw? Here is a simple and clear step-by-step explanation on how you too can make your own stunning contest website in the shortest time possible. You can own a gorgeous website of a giveaway in just a few hours, and at a price you can afford.

STEP 1: Get a Domain Name

First you need to get a domain name for your competition. If you want to look professional, you need to have your own domain name for the competition or campaign. A competition or giveaway that is hosted on a unique domain will look more legitimate than the ones hosted on a free hosting or blog. If you already registered your domain name, or do not want to host your contest or giveaway on a different domain name, you can skip to Step 2.

It is easy to get a domain name, just go to one of the domain registrars such as Namecheap and Godaddy. You can search for a domain name and if it’s available, buy it before somebody else grabs it.

A domain name is like the signboard outside of a restaurant. It should be a name people can remember easily. It may include your brand and the name of the competition.

Click here to search for a domain name.

STEP 2: Get a Website Hosting

If you do not already have (a good) one, you also need a website hosting for hosting the pages for your contest or competition. This is like the space or shop unit that your rent to open a photography studio.

There are many kinds of web hosting space that you can rent depending on your needs and the scale of your website. Webhostingcomparison.org is a good place to learn about the various kinds of web host service available. If you are building your first website, we will assume you either want to use a simple site builder or to get a multi domain shared hosting to create a more robust website.

To decide on which web hosting to use, you will need to ask yourself, “what are my requirements?”.

Choose a Site Builder if… Choose a Multi Domain Shared Hosting if…
  • You want to build a website rather easily and quickly
  • You don’t have time to learn and become proficient with technical stuff like HTML, WordPress, FTP etc.
  • You don’t want to spend a lot of money (since sometimes you may need to hire WordPress specialists to build your ideal website)
  • You don’t mind having a simple, yet elegant website that you can build by yourself
  • If you want to customize a ready-made template or a theme
  • You plan to have more than one website in the future
  • You want have more than informational site, i.e have more functionalities (such as shopping cart, discussion forum, membership area etc.)
  • You don’t mind learning some technical stuff so that you are able to build your ideal website
  • You plan to hire somebody else to create your website
Site Builder Hosting Suggestions Multi-Domain Hosting Suggestions
Try site builders such as Weebly or Wix

We recommend you get a cPanel web hosting at Hostgator because we have been using them for over 8 years with no problem. They also have a very helpful support team.

STEP 3: Build and Customize Your Website

The next step is to build your website.

If you go with the multi domain hosting path above, the best platform to use to create your website is WordPress. With WordPress, you can easily install it using one-click installer like Fantastico and QuickInstall that can be found in your cPanel. WordPress also have huge selection of themes and plugins that you can choose from to minimize coding your site manually.

If you choose the multi domain hosting method instead of using Weebly or Wix, you have the flexibillity to customize your website. If you want stunning themes, you can go to Themeforest. Here are some of the gorgeous themes suitable for competition websites:

  • Avada – so clean, super flexible and has a fully responsive design!

    View Live Demo | More Info

  • Enfold – a clean, super flexible and fully responsive WordPress Theme (try resizing your browser), suited for business websites, shop websites, and users who want to showcase their work on a neat portfolio site.

    View Live Demo | More Info

  • Kallyas – super flexible, clean design(and code), without no modesty, an ultra premium, highly responsive WordPress theme

    View Live Demo | More Info

Create the Pages for Your Site

Next, you want to create the pages for your competition or giveaway website. Some of the common pages you may want to add are:

  • About the competition
  • About the prizes
  • Terms and Conditions
  • How to enter/win
  • Competition page (see next section below on how to create the competition)

STEP 4: Build Your Giveaway Using Gleam

Now, when it comes to creating competition, the most sensible solution is to use a competition app such as Gleam, Woobox or Rafflecopter. We prefer Gleam instead of the others because it has the most features and highly customizable.

To be honest, there are many things to consider when creating a competition, competition or giveaway for your brand. There are any factors such as:

  • Building email lists
  • How to engage the userbase
  • How to verify entries and frauds
  • How to restrict by country
  • How to integrate with social media such as Facebook, Pinterest, Instagram etc.
  • Analytics
  • Notifications
  • Picking of winners

Good news! Gleam provides an easy way to create competitions for free. They also allow a seamless experience across devices & platforms that not only looks great, but allows you to syndicate your competition in a way that fits the image of your brand perfectly.

Click here to sign up with Gleam for free

To create a competition you will first need to add a site at Gleam. Each site has access to individual instances of their apps, you can also use the left menu to switch between sites.

Multiple sites have the following advantages: You can keep your data separated, ensure your campaigns are branded from that site & also allows you to have site specific integrations.

How to create a new competition:

  1. Navigate to the site you want to use
  2. Click on the competitions tab in the left navigation
  3. Click on the New Competition button on the top right

Inserting the Lucky Draw into Your Website

You can embed your competition inside any page that allows Javascript. This means you can install it on your own site or perhaps give to a web designer to include the code for you.

You can view more detailed instructions in the add to a page installation guide.

Promote Your Brand Today

The prize for your contest should be enticing enough to lure in new customers, but not so expensive that your expenses outweigh your gain. A good and commonly used idea is to offer the winner credit towards an item or service you offer.

Contests and giveaways are tried and true ways of building brand exposure and gaining precious eyeballs in todays attention-scarce world. Commit to promoting your business or brand — start by registering a domain for your contest because domain names are very limited these days.

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